Who We Are

Back in 2009 The Nappy Gurus concept was born, as a way to reach parents and help them to get started on their cloth nappy journey.

By 2013 we had a team of dedicated mamas across the UK on a mission to share the love of cloth. This included running stalls at local events, one-on-one demonstrations and offering email and telephone support.

The mission for 2023 hasn't changed and we are just as passionate as we were when The Nappy Gurus first started. We want to support people as they make changes in their life to become more sustainable. 

Our planet simply can not sustain our disposable culture. Time is of the essence, and we are here to spread this critical message.

We offer a comprehensive range of reusable nappies, nappy accessories and eco-friendly parenting products, teamed with top notch advise and support from our expert Nappy Guru® team. Everything we stock is tried and tested by our team, and if we don't love it, it doesn't make it online. Simple.

When you shop at The Nappy Gurus you can trust in the following:

  • products that support a low-waste lifestyle, representing sustainable choices
  • tried and tested products
  • everything is vegan friendly
  • a female founded and female led company
  • packaging that is either reused, reusable, or recylable

Meet The Team At HQ

Laura is the founder of The Nappy Gurus, and works from the HQ in Leicestershire. She used cloth nappies with both of her children and has a wealth of experience of all types and brands.

Favourite Product: WUKA Period Pants

Amy is one of our Customer Service Administrators and works from home. She is the friendly face on the other end of our customer service emails, manages our council vouchers and answers our advice service emails. Amy is also one of our Nappy Guru® team members.

Favourite Product: Reusable Wipes

Meg is one of our Customer Service Administrators and works from home. She is always there to help our customers, manages our support of regional nappy libraries and answers our advice service emails. Meg is also one of our Nappy Guru® members

Favourite Product: My Carry Potty

Emma is our Ecommerce Product Co-ordinator here at HQ. She is our queen of photography, creates social media content and all the imagery and web content. She is currently using reusable nappies with her gorgeous little boy and loves it!

Favourite Product: My Carry Potty

Zoe is our Ecommerce Product Buyer & Designer, this means she supports ordering our stock. She is also our visuals whizz! Zoe produces all of our graphics and helps with producing advertising media too.

Favourite Product: Babymel Changing Bag

Pip is our Ecommerce & Digital Marketing Manager here at HQ in Leicestershire. She works on our tech development and data analysis, and is behind making your shopping experience as breezy and lovely as possible.

Favourite Product: Reusable Wipes

Lucy is our Warehouse Supervisor. She makes sure all your orders go out as fast as possible and looks after the rest of our warehouse team. She also manages all our beautiful nappy stock!

Favourite Product: Reusable Wipes

Based at the HQ in Leicestershire, Anne is our Warehouse Assistant. She is our very own Superwoman! Anne also manages all our returns and Try Cloth kits.

Favourite Product: WUKA Period Pants

Lucy is one of our Warehouse Operatives at HQ. You may have seen her name stamped on your order, she is extremely thorough to make sure your order arrives perfectly and with a chocolate treat!

Favourite Product: Kokoso Lotion

Charis is our Ecommerce Content Assistant here at HQ. She primarily looks after our sister site The Kid Collective but will always help with our social media and orders on a busy day!

Favourite Product: Baba + Boo Make-up Pads

Vanessa is our Ecommerce Merchandiser & Buyer. She primarily looks after our sister site The Kid Collective but will always help get your orders out on a busy day here at HQ.

Favourite Product: Baba + Boo Make-up Pads

Definitely the most important team member. Zoe is director of biscuit eating and the ultimate nap-guru.

What We Offer

Our primary goal is the keep the world of reusable nappies simple and to encourage parents to make the switch without feeling overwhelmed. We provide help and advice across the following platforms:

Instagram @thenappygurus

This dynamic platform enables us to reach a wide audience of parents with the beauty of cloth. Via Instagram we can inspire people to consider cloth nappies as a modern, appealing and practical option. Follow us @thenappygurus for inspiration, tips and connect with our team of Nappy Gurus.

Facebook @thenappygurus

We have an active Facebook page @thenappygurus where we encourage discussion around the issues of plastic waste, and promote the use of cloth nappies and reusable wipes. We will also promote our latest offers, and new releases here.

We also have a Facebook group The Nappy Guru Place where our team of Nappy Gurus come together with parents from all over the world to discuss nappies, and eco-conscious parenting. If you have any questions or queries, feel free to post them in here to receive a range of support and responses. This is a nice community to connect with and chat all things cloth!


Video media is the best way to show you the in's and out's of cloth nappies- how they work, how to fit them, and to take a look at each style and brand. We regularly upload new handy videos, tips and tricks.

Visit our YouTube channel and many of our products have links to a Nappy Guru® video review.

Easy Online Ordering

Here at TNG online you will find a broad range of cloth nappies and accessories- everything tried and tested by our team. We pride ourselves in offering straight forward descriptions, and each product has a bit about "Why we love it". Most nappy listings also feature a section showing you how they look inside, plus sizing and care guides.

Email Support

Still have questions about cloth nappies? No problem! Complete our Recommendation Form and one of The Nappy Guru® team will be happy to help

Award Winning Service

In 2020 The Nappy Gurus scooped Best Independent Retailer and Best Online Retailer in the Loved by Parents awards. Thank you for your votes!


We are proud members of The Nappy Alliance- a collective of retailers and cloth advocates working to promote to government, politicians and the media the vital importance of combatting single-use nappy waste in the UK and encouraging the use of reusable nappies.