The founder of Keep Leaf, Jaswinder Salh, developed a love for design at a young age. This was nurtured through numerous trips to India where Salh was inspired by the textiles and colours that surrounded her.
Following a degree in Fashion Design, which she completed in Toronto, Salh took her skills abroad, to New York and London. There she held various senior level positions with international companies such as Calvin Klein, Niki Taylor Inc., and American Eagle. Settling for a period in London, England, Salh continued her career path as a Trend and Design Director, gaining invaluable experience in the UK and European fashion markets.
After the birth of her first child, Salh decided to follow a different path: to fulfill a longtime dream of starting her own business. With a growing concern for our environment and a commitment to social responsibility the new mother promptly began developing products that facilitate the now imperative, environmentally and socially conscious lifestyle.